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Joe Fresh is our fabulous equivalent to H&M or Zara. But at a Forever 21 price point! The genius behind it, Joe Mimran has done much for the Canadian Fashion industry over the years; launching Alfred Sung, Club Monaco, Caban, President’s Choice Decor and Joe Fresh. With his wife Kimberley Newport-Mimran as lead-designer, Mimran launched Pink Tartan in 2002. The elegant women’s ready-to-wear collection is sold at upscale department stores such as Holt Renfrew and Saks Fifth Avenue and through their own flagship store in Toronto’s Yorkville.

Joe Fresh Style launched in Loblaws Stores in the spring of 2006, and has since expanded to the US and has some stand-alone stores, although many of the boutiques are located within the grocery stores themselves. Known for clean minimalist design in innovative fabrics and punctuated with bold prints and colours, the clothes come in price points below $100, with most in the $20 – $50 range. They do great accessories, makeup and shoes as well; for women, men, kids and babies.

Here is a look at their Spring 2013 show looks – aren’t we lucky!!!

Joe Fresh Spring 2013

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